Overview

The University of Kigali (UoK), one of Rwanda's leading accredited private universities, is seeking an experienced and visionary Director of Marketing and Communications. This senior leadership position is responsible for driving the University's marketing strategy, institutional branding, communications, fundraising, alumni engagement, public relations, and student recruitment initiatives. The successful candidate will collaborate closely with senior management to enhance the University's reputation, strengthen stakeholder relationships, and support sustainable institutional growth.

Why This Opportunity Matters

This is an excellent opportunity for a seasoned marketing and communications professional to join one of Rwanda's respected higher education institutions. The role offers the chance to shape the University's public image, lead strategic marketing initiatives, strengthen partnerships with alumni and donors, and contribute directly to the institution's long-term development and academic excellence.

Application Tips

To improve your chances of success:

• Prepare a tailored cover letter highlighting your leadership achievements in marketing and communications.
• Ensure your CV clearly demonstrates strategic marketing, branding, fundraising, and leadership experience.
• Attach certified copies of your academic qualifications.
• Include contact details for three professional referees who have agreed to provide references.
• Submit your application before the closing date to avoid late submissions. 

Responsibilities

The successful candidate will:

• Develop and implement comprehensive marketing and institutional advancement strategies.
• Lead and supervise the Marketing and Communications Department.
• Align marketing initiatives with the University's strategic objectives.
• Oversee promotional campaigns for academic programs, events, and institutional activities.
• Strengthen and protect the University's brand identity across all communication channels.
• Build strong relationships with media organizations and coordinate public relations activities.
• Lead digital marketing initiatives including social media, email marketing, and content creation.
• Plan and manage fundraising campaigns and donor engagement programs.
• Foster strong relationships with alumni, donors, and strategic partners.
• Support student recruitment campaigns in collaboration with the Admissions Office.
• Represent the University during public events and community engagement activities.
• Establish partnerships with businesses, organizations, and community stakeholders.
• Manage departmental budgets and ensure efficient resource utilization.
• Monitor marketing performance and prepare strategic reports for leadership.
• Recruit, mentor, and develop marketing staff.
• Lead crisis communication planning and implementation.
• Ensure compliance with University policies, ethical standards, and industry best practices.

Requirements

Applicants should possess:

• Master's Degree in Marketing, Communications, Public Relations, Business Administration, or a related field.
• Professional certification such as CFRE or PCM is an added advantage.
• Minimum 7–10 years of relevant professional experience.
• Proven expertise in strategic marketing planning and campaign management.
• Strong experience in digital marketing, branding, content marketing, and social media.
• Experience in fundraising, alumni relations, and stakeholder engagement.
• Demonstrated leadership and team management skills.
• Previous experience in a higher education institution is highly desirable.
• Excellent communication, analytical, budgeting, and organizational skills.
• High integrity, adaptability, and a results-oriented leadership approach.

How to Apply

Interested candidates should submit:

• Cover Letter
• Comprehensive Curriculum Vitae (CV)
• Certified copies of academic certificates
• Names, email addresses, and telephone contacts of three referees

Applications should be addressed to the Vice Chancellor and submitted via email.