Overview

Maison Saint Joseph, a company operating in both Rwanda and the Democratic Republic of Congo and specializing in the production and sale of tomato sauce, is seeking a dynamic and results-oriented Sales and Marketing Manager.

The successful candidate will be responsible for driving business growth by leading sales and marketing initiatives, developing customer acquisition strategies, managing promotional campaigns, and overseeing revenue generation activities.

This role serves as a critical bridge between marketing efforts and sales performance, ensuring that market visibility translates into customer acquisition, increased sales, and long-term profitability.

The position is ideal for professionals interested in:

• FMCG sales
• Consumer goods marketing
• Business development
• Brand growth
• Market expansion
• Team leadership
• Strategic sales management

Why This Opportunity Matters

The Fast-Moving Consumer Goods (FMCG) sector remains one of the most competitive and rapidly growing industries in East and Central Africa.

This position offers the opportunity to directly influence the growth of a company operating across multiple markets while helping strengthen brand presence and customer loyalty.

Lead Business Expansion

The successful candidate will play a central role in:

• Increasing sales revenue
• Expanding market share
• Developing new customer segments
• Strengthening distribution channels

Strategic Leadership Opportunity

This role provides valuable exposure to:

• Commercial strategy
• Market development
• Customer acquisition
• Revenue management
• Team leadership

Cross-Border Market Experience

Because the company operates in both Rwanda and the Democratic Republic of Congo, the role offers experience working across regional markets and diverse customer environments.

Career Advancement Potential

Professionals in sales and marketing management strengthen expertise in:

• Leadership
• Negotiation
• Consumer behavior
• Market intelligence
• Business growth strategies
• Financial performance management

Application Tips

Candidates applying for this role should focus on demonstrating leadership, sales performance, and business growth achievements.

Highlight Sales Achievements

Your CV should clearly demonstrate:

• Revenue growth contributions
• Sales targets achieved
• New markets developed
• Client acquisition success

Showcase Leadership Experience

Strong candidates should emphasize experience involving:

• Team supervision
• Staff training
• Performance management
• KPI monitoring
• Sales coaching

Demonstrate Marketing Expertise

Include examples of:

• Marketing campaigns
• Product promotions
• Brand awareness initiatives
• Customer engagement programs
• Market penetration strategies

Emphasize Analytical Skills

The company values candidates capable of:

• Market analysis
• Competitor analysis
• Performance reporting
• ROI measurement
• Strategic decision-making

Responsibilities

The Sales and Marketing Manager will lead commercial activities aimed at growing the business and increasing profitability.

• Develop and implement comprehensive sales strategies
• Design marketing plans aligned with business objectives
• Identify target customer segments and growth opportunities
• Align sales and marketing activities with company goals

• Identify new market opportunities
• Expand customer acquisition channels
• Analyze market trends and competitor activities
• Build sustainable sales pipelines

• Recruit and onboard sales and marketing staff
• Train and mentor team members
• Establish performance targets and KPIs
• Monitor productivity and team effectiveness

• Manage departmental budgets
• Allocate resources effectively
• Monitor marketing expenditures
• Evaluate campaign performance and ROI

• Increase sales volume and profitability
• Improve customer retention
• Strengthen relationships with distributors and clients
• Support business expansion initiatives

Requirements

Applicants should possess:

• Bachelor's Degree in:
  • Marketing
  • Business Administration
  • Sales
  • Related field

Candidates must have:

• Minimum 3–5 years of relevant experience in:
  • Sales
  • Marketing
  • Business development

Strong experience in:

• Field sales
• Market expansion
• Team supervision

is highly preferred.

Strong candidates should demonstrate:

• Business acumen
• Sales planning
• Marketing strategy development
• Customer relationship management
• Market analysis
• Budget management

Required competencies include:

• Leadership
• Negotiation
• Communication
• Analytical thinking
• Strategic planning
• Problem-solving
• Performance management

Candidates should have:

• Good communication skills
• Knowledge of Swahili (required)

The advertisement specifies that applicants should:

• Be married

The ideal candidate is someone who:

• Is highly motivated and results-driven
• Has strong leadership capabilities
• Can successfully manage both sales and marketing functions
• Understands consumer products markets
• Can build and maintain strong customer relationships
• Is capable of leading business growth initiatives

How to Apply

Interested candidates should submit their applications before:

Deadline

8 July 2026

Applicants are required to complete their application through the employer's designated application platform by clicking the "Apply" button in the original job advertisement.

Recommended Application Documents

• Application Letter
• Updated CV
• Academic Certificates
• Professional Certificates (if available)
• References supporting sales and leadership experience