Overview

Caddy International Rwanda Ltd is recruiting a Qualified Sales Representative to support its growing sales and distribution operations in Rwanda.

Caddy to Africa is the official distributor of Carrefour products in Rwanda, helping bring internationally recognized retail products and consumer goods closer to Rwandan customers through accessible and reliable distribution channels.

The company focuses on delivering:

• High-quality international products
• Convenient customer access
• Affordable retail solutions
• Strong product availability in the market

The Sales Representative will play an important role in promoting products, developing customer relationships, identifying new sales opportunities, and expanding market coverage across assigned territories.

This opportunity is particularly suitable for professionals interested in:

• FMCG sales
• Retail distribution
• Customer relationship management
• Market development
• Business growth and field sales operations

For candidates searching for sales jobs in Rwanda, FMCG sales opportunities, retail distribution careers, or business development positions, this role offers practical market exposure within a growing consumer goods distribution company.

Why This Opportunity Matters

Sales representatives play a critical role in helping businesses expand market reach, strengthen customer relationships, and increase product visibility.

The Sales Representative position at Caddy International Rwanda Ltd is important because it directly contributes to:

• Revenue growth
• Customer acquisition
• Brand visibility
• Market expansion
• Product distribution efficiency

Within FMCG and retail distribution industries, strong sales operations help ensure products remain accessible to customers across different market segments.

This role offers valuable exposure to:

• Field sales operations
• Retail and wholesale customer engagement
• Market analysis and competitor monitoring
• Customer retention strategies
• Sales target management
• Product promotion techniques

Candidates working in this environment can strengthen practical skills in:

• Communication and negotiation
• Relationship management
• Market intelligence gathering
• Customer service
• Sales planning and execution

Another important aspect of this opportunity is exposure to Rwanda’s growing retail and consumer goods sector, especially through association with internationally recognized Carrefour products.

For professionals interested in long-term careers in sales, business development, distribution, or retail operations, this position offers strong field experience and commercial exposure.

Application Tips

Candidates applying for sales and business development roles should focus on demonstrating customer engagement ability, communication skills, and market experience.

Highlight Sales Experience Clearly

Your CV should clearly demonstrate experience involving:

• Field sales
• Product promotion
• Customer acquisition
• Retail or wholesale distribution
• Business development
• Sales target achievement

Experience in FMCG, groceries, or beverage sectors is especially valuable.

Showcase Communication & Negotiation Skills

Strong candidates should demonstrate:

• Persuasive communication
• Customer relationship management
• Negotiation ability
• Professional interaction with clients

Demonstrate Results Orientation

The role is target-driven, so candidates should highlight:

• Sales achievements
• Customer growth contributions
• Market expansion activities
• Product visibility initiatives

Mention Mobility & Field Readiness

The role involves regular market visits and customer follow-up activities. Applicants should show:

• Ability to work independently
• Flexibility for field operations
• Time management capability

A valid driver’s license is considered an added advantage.

Responsibilities

The Sales Representative will support sales growth, customer management, and market development activities.

Sales & Business Development

• Promote and sell company products to customers
• Achieve daily, weekly, and monthly sales targets
• Identify and develop new customers and sales opportunities
• Maintain relationships with:
  • Wholesalers
  • Retailers
  • Existing clients
• Conduct regular market visits and customer follow-ups
• Increase product visibility and market penetration

Strong sales activities contribute directly to business growth.

Customer Relationship Management

• Provide excellent customer service
• Respond to customer inquiries and complaints professionally
• Maintain regular communication with clients
• Ensure customer satisfaction and loyalty

Customer retention is important for long-term sales performance.

Market Monitoring & Analysis

• Monitor competitor activities and market trends
• Identify customer preferences and market opportunities
• Provide market feedback and recommendations to management

Market intelligence supports strategic decision-making.

Reporting & Operational Support

• Prepare daily sales and activity reports
• Submit customer orders accurately and on time
• Monitor stock availability in the market
• Assist in debt collection and payment follow-up where required

Accurate reporting supports operational efficiency and accountability.

Requirements

Education

Applicants should possess:

• Diploma or Bachelor’s degree in:
  • Sales
  • Marketing
  • Business
  • Or related field

Experience

Candidates should have:

• Minimum 3 years of sales experience

Experience within:

• Grocery industry
• Beverage industry
• FMCG sector

is considered an added advantage.

Technical & Professional Skills

Strong candidates should demonstrate:

• Sales and marketing techniques
• Customer relationship management skills
• Communication and negotiation ability
• Problem-solving capability
• Time management skills

Additional Advantage

• Valid driver’s license

Personal Attributes

The organization is seeking candidates who are:

• Honest and disciplined
• Dynamic and energetic
• Self-motivated
• Result-oriented
• Professional in appearance and conduct
• Strong work ethic

Performance may be evaluated based on:

• Sales volume achieved
• Number of new customers acquired
• Market coverage growth
• Product visibility improvement
• Customer retention performance
• Collection efficiency

How to Apply

Interested candidates should submit their applications before the deadline through the official application platform referenced in the original announcement.

Application Deadline

26 May 2026

Recommended Documents

Applicants should prepare:

• Updated Curriculum Vitae (CV)
• Cover letter
• Academic certificates
• Relevant supporting documents